It should come as no surprise (especially when considering the expeditions it has sponsored) that the brand's mantra was - and still is - Never Stop Exploring. Since then, the brand has added extreme skiwear to its offering, as well as technical sportswear and more.Īll this combines to make The North Face a one-stop shop for anyone looking to push the limits and go exploring.
That little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. Within just a couple of years the owners began designing and manufacturing their own brand of technical mountaineering apparel and equipment - and thus started a revolution. However, the company's story begins, somewhat ironically, on a beach. It was in San Francisco's North Beach neighborhood - barely 150 feet above sea level - where two hiking enthusiasts founded a small mountaineering retail store in 1966.
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